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Nick Westergaard has been called “one of the most jaw-dropping marketing speakers.” His scrappy strategies help those struggling to stand out in our crowded, distracted world. Nick’s spent his career building brands at organizations of all sizes—from small businesses to Fortune 500 companies. As a lecturer at the University of Iowa’s Tippie College of Business, he teaches students and professionals how to craft standout presentations that drive action.
Nick’s keynotes at conferences and corporate events throughout the world have audiences saying "ah-ha” as he provides actionable next steps that can impact their work right away. He’s the author of the books Brand Now and Get
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Price Range: Contact for Rates
Gig Length: 30 - 120 minutes
Languages: English
POPULAR PRESENTATIONS FOR 2020 INCLUDE
BRAND NOW: How to Stand Out in Our Crowded, Distracted World
With the rise of digital media, you’d think it’d be easier than ever to be heard. Yet, most messages—especially marketing messages—fail to cut through the clutter in our crowded, distracted world. To stand out today, you have to start with your brand. But the rules of brand building have changed. During this insightful and engaging keynote, you’ll learn about the seven Brand Now dynamics — meaning, structure, story, content, community, clarity, and experience — and how you can use them to build a standout brand.
GET SCRAPPY: Smarter Digital Marketing for Businesses Big and Small
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk, you’ll discover how getting scrappy can help you put your brains before your budget, do more with less, and simplify your marketing in today’s complex world. The book Get Scrappy was named one of Mashable’s Best New Marketing Books to Read in 2017.
WHAT'S NEXT? The Future of Digital Marketing and What You Can Do to Be Ready
With billions of users on Facebook and teens creating and consuming content on Snapchat, Instagram, and Tik-Tok, innovative social media and engaging new forms of content continue to dominate our marketing landscape. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This forward-looking keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and, most importantly, what you can do to be ready for them.
SCRAPPY PRESENTATIONS: Six Simple Strategies for Standout Pitching, Selling & Leadership
Whether you’re in sales or leading and inspiring your team, presentation skills are critical to career success. And yet it’s hard to give this important task the time and attention it deserves. Now Get Scrappy author Nick Westergaard has taken his experience as a professional speaker, TEDx speaker coach, and business communication educator at the University of Iowa and put together a new system to help you maximize your message impact with minimal time and resources. In this actionable keynote, you’ll learn the six scrappy strategies—from mapping your message to embodying confidence—that will help you pitch new ideas, close more sales, and lead your team to success.
PRESIDENTIALLY SPEAKING: The Communication Secrets of Our Commanders in Chief
Believe it or not, you have a lot in common with the U.S. presidents. That’s because you’re often charged with using communication, particularly writing and public speaking, to inspire others to take action. Now you can put the communication secrets of our nation’s chief executives to work for you. Learn to prepare like Lincoln, to be clear and concise like FDR, storytelling tips from Theodore Roosevelt and Barack Obama, how to be physically commanding like Washington and LBJ, and vocally inspiring like Ronald Reagan. In the end, you’ll learn the skills to be a “Great Communicator” in your own work. Non-partisan and not just for white dudes (we’ll look at a few presidential hopefuls as well).
When you hire marketing keynote speaker Nick Westergaard, you get:
AN ENTERTAINING, ENGAGING KEYNOTE
Beyond branding, marketing, and communication expertise, Nick Westergaard is a masterful storyteller, an energetic teacher, and a show-stopping keynote speaker. Building on his background in improvisational comedy, psychology, and as a college educator, he knows that an audience that laughs together is more likely to learn together. All of this is why Nick Westergaard has been called “one of the most jaw-dropping marketing speakers.”
IN-THE-TRENCHES EXPERIENCE
Nick Westergaard has decades of in-the-trenches experience, helping those struggling to stand out in our crowded, distracted world. After a career in corporate marketing, he founded Brand Driven Digital to help organizations from small businesses to Fortune 500 companies build better brands online. As a university educator and TEDx speaker coach, he teaches students and professionals how to craft standout presentations that drive action. In short, Nick knows from experience what works and why.
ACTIONABLE TAKEAWAYS & RESOURCES
There are a lot of entertaining speakers. In the end, you want your audience to leave your event entertained and armed with ideas they can implement immediately. As a practitioner first and foremost, Nick strives to make his keynotes practical and tactical. In addition to teaching a new system or framework for overcoming marketing and communication obstacles, he also provides attendees with actionable ideas, useful tools, and online templates resources they can use to impact their work right away.
CUSTOMIZED CONTENT
Marketing and communication challenges vary from organization to organization, from industry to industry. That’s why Nick makes sure his presentation connects with your audience’s unique needs. During the prep calls leading up to the event, he makes sure he understands your attendees, your organization, and your industry. He then uses these insights to tailor not only his keynote speech but his pre-event promotion and his post-event audience resources (more on both below). On the day of the event, your audience gets the program they need.
MARKETING/PROMOTIONAL SUPPORT
Again, more than just a keynote speaker, Nick is a marketer. That’s why he works with you as a partner in promoting your event. This starts with regular prep calls and can include:
Before the Event
- Custom video by Nick for you to use in
event marketing
- Promotion of your event to Nick's social networks
and in his weekly email newsletter
- Interview event organizer or guest on the
On Brand podcast
During the Event
- Attendance at receptions/networking events
schedule permitting
- Optional book signing before or after the keynote
After the Event
- Slide PDF available for attendees
- Additional tools, templates, and resources from the talk at a special link for the audience
- Post-event debriefing
Nick is often asked to conduct an additional breakout session or a half-day or full-day workshop. Feel free to inquire if this is of interest.
Nick Westergaard is a strategist, speaker, author, and educator. His work helps those struggling to stand out in our crowded, distracted world.
As Chief Strategist at Brand Driven Digital, he’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at the University of Iowa’s Tippie College of Business, he teaches students and professionals how to craft standout presentations that drive action. Nick is the author of Brand Now and Get Scrappy and a sought-after keynote speaker at conferences and corporate events throughout the world.
A contributor to the Harvard Business Review, Nick is a go-to source for the press including US News & World Report, Entrepreneur, Forbes, Mashable, and more. As host of the popular On Brand podcast, he has interviewed leaders like Seth Godin, Guy Kawasaki, Laura Ries, and Tom Peters as well as brand builders from companies like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. He even interviewed Alan Alda once!
Nick has served as a TEDx speaker coach and a mentor at the Iowa Startup Accelerator. Nick sits on boards for the University of Iowa School of Journalism and Mass Communication, the Iowa City Area Chamber of Commerce, and FilmScene.
He lives with his wife, five kids, two dogs, and one cat in Coralville, Iowa.
It is requested that the person introducing the speaker read the provided introduction found at (link hidden). This link also provides speaker bios and photos for promotion.
No other photographs, information, or materials pertaining to Speaker may be used without the prior written approval of Speaker.
The Speaker will run the presentation from his computer and does not need a live Internet connection for the presentation.
The Speaker will include the Client’s logo on the introductory slide if asked, but does not use Client-provided slide templates. If desired, the Speaker will provide the presentation to the Client electronically seven days in advance of the presentation.
The Client will provide the room setup and necessary audiovisual equipment including, but not limited to video projector, confidence monitor or place for laptop to be line-of-sight, wireless lav or headset microphone, public address system, and audio.
The Speaker and Client will meet at least 60 minutes prior to the Event for an AV/sound check, unless mutually agreed otherwise. The Speaker will also meet the person introducing him.
During the presentation, all podiums, chairs, stools, stands, etc. should be moved to either side of the stage. The Speaker does not use a podium during presentation, other than to hold the laptop, if required by stage setup. If required, podium should no
If the presentation is being held during a meal, it is preferable that food consumption is over and that all dishes are cleared prior the presentation.
Abeeb I. said “The show was incredibly entertaining, with magic of various kinds.”
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Jill K. said “Toni's talk was authentic, extremely engaging and resonated well with the audience. It was the perfect combination of inspiring and motivational!…”